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As a devoted pet parent, you deserve peace of mind when it comes to your pet’s nutrition. We make our recipes with careful intention and decades of experience, so you can feel good knowing you're feeding premium nutrition to help your pet thrive at every stage of life.
Now Fresh - Thoughtful Nutrition, Made Simple
Now Fresh - Your guide to a lifetime of dedicated nutrition for your pet

Our promise is simple – thoughtful nutrition with uncompromising standards. Made in Ontario, Canada, with over 20 years of expertise, our recipes offer complete nutrition from a simple balance of fresh meat, whole eggs, and an abundance of nutrient-rich fruits and veggies. We keep processing to a minimum to preserve nutritional value and delicious flavour, and intentionally tailor our recipes to every size and life stage, so a healthy choice for your pet is a simple one for you. Try our recipes for thoughtful nutrition, made simple, and feel peace of mind knowing your best friend is getting the nutrition they need for a lifetime of good health.

Thoughtful Nutrition

Thoughtful Nutrition - Made by experts with 20+ years of trusted expertise.

Made by experts with 20+ years of trusted expertise.

Intentionally Tailored

Intentionally Tailored - To life stage and breed size.

To life stage and breed size.

Made with Fresh Meat

Made with Fresh Meat - For easily digested protein & a delicious taste.

For easily digested protein & a delicious taste.

Minimally Processed

Minimally Processed - To preserve nutrients and rich natural flavour.

To preserve nutrients and rich natural flavour.

Complete Nutrition

Complete Nutrition - From a balance of fresh meat, whole eggs, and nutrient-rich fruits and veggies.

From a balance of fresh meat, whole eggs, and nutrient-rich fruits and veggies.

A Healthy Choice for Life

A Healthy Choice for Life - Simply put, we offer dedicated nutrition for a lifetime.

Simply put, we offer dedicated nutrition for a lifetime.

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Recipes for Cats Now Fresh

Recipes for Cats

Cats of all sizes need special nutrition at every stage of life. Snuggly kittens need protein-rich diets for healthy growth, adult cats need balanced nutrition for their energy levels and loving seniors need nutrients to support healthy aging. Our recipes for kittens, adult and senior cats offer catered nutrition that evolves along with them.

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Recipes for Small Breed Dogs Now Fresh

Recipes for Small Breed Dogs

Small breed dogs require tailored nutrition for their smaller tummies and higher metabolism. Their tiny bodies thrive on concentrated nutrition in compact portions to support their energy levels while maintaining a healthy weight. Our recipes for small breed puppies, adult, and senior dogs offer healthy nutrition to help them live their best life at every age.

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Recipes for Large Breed Dogs Now Fresh

Recipes for Large Breed Dogs

Large breed dogs have distinct nutritional needs for their jumbo size and hearty appetites. They need hardworking nutrition to support their hardworking joints and help maintain their healthy heart & weight. Our recipes for large breed puppies, adult and senior dogs provide balanced nourishment to lay the foundation for a lifetime of good health.

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Recipes for Dogs of All Sizes Now Fresh

Recipes for Dogs of All Sizes

Dogs of all sizes and ages need balanced nutrition, from playful puppies with rapid growth needs, to active adults requiring healthy weight support, to wise seniors with aging joints & heart. Our recipes for puppies, adult and senior dogs of all sizes provide dedicated nutrition to help dogs thrive in every chapter of life.

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