1st Choice

1st Choice is more than 27 formulas made from superior quality ingredients, without hormones, antibiotics or corn, soy or wheat.
1st Choice nutrition - Health at the heart of our nutrition

Discover our Canadian products and help your little furry friend live a long and healthy life! For more than 30 years, our mission has been to offer top-of-the-range, health-enhancing food for cats and dogs. Nutrition is the very reason we created 1st Choice. Our animal-nutrition expert team works tirelessly to develop personalized formulas that meet your pet’s specific needs at every stage of his life. You can choose over 27 different formulas. Each contains premium-quality ingredients, high animal protein, and is free from hormones, antibiotics, corn, soy or wheat. Without a doubt, your pet will enjoy the incomparable natural taste!


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